ROI Marketing: Reach out to YOUR Clients Now!

Every small business looks for new ways to get new clients and to get old clients to return and purchase their products or services. They do this by advertising, usually. However, besides advertising in a physical paper source (like the newspaper or ad mailers) there are other avenues business owners should use as well to market their business.

For returning customers:
Using a newsletter application to send out tips, promotions or articles that those clients may enjoy is a really great way to keep in front of your clients. Remember, you don't want them to forget about you. Many consumers out there easily forget about things unless they are reminded. Newseletters allow you to remind your clients about the things they liked about your company and allow you to offer better deals or more info that will get that ROI.

Newsletters are also a good way to entice new clients to join your ranks. Allow them to sign up on your site (ie. opt-in) and send out SPECIAL promotions to them to get them into the game. The rule is, once a consumer purchases your products, you know that they are interested. Returning customers should be the EASY target. New customers are a little tougher, but every consumer loves a deal.

Another great way to get clients is to write to them. If you know who your target market is... create a blog written to their tastes. This attracts new clients - those that follow your blogs are interested in what you have to say, and more importantly, will be interested in your products or services. Remember, consumers may not purchase right away. Some may not be financially ready at that moment... but they will follow you, or at the very least, keep you in the back of their mind to use in the future. Those types of consumers will sign up for a newsletter if you are able to offer promotions.

What I find hard to believe is that when given the opportunity to do these things, many people say they want to but then fail to follow through. Time should not be an issue - this only took me a few minutes to write. We live in a world with Facebook and Twitter (among many other community type sites) that have given internet users a "mental change" when using the internet. I refer to it as A.D.D. - or an overload of the senses. Internet users are so used to interacting with websites at lightning speeds, feeding their id (the psychological "I want it now" part of their mind), that they are going to want to interact with your site in some way. You need to give them something... and why not let it be something that is also useful to you?

Stay tuned for more ideas on marketing your business to "the id" consumer.

Anna Dalea
ERT Website Solutions
www.ertwebsitesolutions.com